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Brigitte Nicoulaud, Graham Hooley, John Rudd, Nick Lee
Marketing Strategy and Competitive Positioning

Develop your knowledge around rigorous marketing strategies and differential advantage in a competitive marketplace Marketing Strategy and Competitive Positioning, 8th Edition, by Hooley, Nicoulaud, Rudd …

lieferbar in mind. 4 Wochen

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Claude Diderich
Design Thinking for Strategy

The business environment is changing more rapidly than ever before, and new business ideas are emerging. This book discusses applying insights from design thinking and the jobs-to-be-done framework to cra…

lieferbar innerhalb 2-3 Wochen

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Markku Vierula
Find Your Market-Oriented Competitive Advantage

Competitive advantage is the core of a winning strategy. Still, only a few companies have a competitive advantage. This book helps a business create a competitive advantage. It replaces product- and produ…

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Strategic Management in the Wine Tourism Industry

Wine tourism has become increasingly popular and important in recent years, with a vast scientific research highlighting the expansion of the industry and the various benefits associated with it. As the g…

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Contemporary Marketing Solutions

The function of marketing is regarded as a mechanism that provides practical and theoretical solutions to contemporary businesses worldwide. In this edited book, a cast of international contributors addre…

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George P. Nassos, Nikos Avlonas
Practical Sustainability Strategies

A comprehensive guide for developing and implementing ESG strategies that propel sustainable growth and enhance corporate responsibility Practical Sustainability Strategies: How to Excel in ESG and Gain a…

lieferbar in mind. 4 Wochen

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Torsten Becker
Strategic Design and Digitalisation of the Supply Chain

Digital supply chains increase companies' competitiveness. A systematic approach describes the development of strategies to achieve challenging corporate goals with the supply chain and its digitalisation…

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Elisa Affili, Enrico Valdinoci, Luca Rossi, Serena Dipierro
A New Lotka-Volterra Model of Competition With Strategic Aggression

This monograph introduces a new mathematical model in population dynamics that describes two species sharing the same environmental resources in a situation of open hostility. Its main feature is the expa…

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Piotr ¿Asak, René W. H. van der Linden
Sino-EU Economic Relations

This Palgrave Pivot book analyses the current state of economic and financial relations between China and the European Union. It illustrates the 'de-risking' strategy that informs much of financial policy…

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Roberto S. Vassolo, Benjamin Laker, Natalia Weisz
Advanced Strategic Management

Advanced Strategic Management offers a distinctive evolutionary perspective, unveiling consistent processes that shape competitive dynamics. It goes beyond traditional boundaries, exploring evolutionary t…

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Huiyun Feng, Kai He
The Upside of US-Chinese Strategic Competition

"This thought-provoking study questions the prevailing narrative on US-China relations, of inevitable conflict between the two giants. It offers a fresh perspective, suggesting that the institutionalised …

lieferbar ab 31.5.2025.

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Huiyun Feng, Kai He
The Upside of US-Chinese Strategic Competition

"This thought-provoking study questions the prevailing narrative on US-China relations, of inevitable conflict between the two giants. It offers a fresh perspective, suggesting that the institutionalised …

lieferbar ab 31.5.2025.

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Jeb Blount, Anthony Iannarino
The AI Edge

PRAISE FOR THE AI EDGE "What I love most about this book is that, Jeb and Anthony not only demystify artificial intelligence but guide you, step-by-step, through practical, easy-to-understand tactics for …

lieferbar innerhalb 1-2 Wochen

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Rupert Morrison, Jon Andrew
Strategic Value Creation

Design and execute a competitive strategy for your organization that ensures that value creation is focused on the customer segments most integral to business success.

lieferbar innerhalb 2-3 Wochen

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Rupert Morrison, Jon Andrew
Strategic Value Creation

Design and execute a competitive strategy for your organization that ensures that value creation is focused on the customer segments most integral to business success.

sofort lieferbar

Buch

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