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Brigitte Nicoulaud: Marketing Strategy and Competitive Positioning, Buch

Brigitte Nicoulaud, Graham Hooley, John Rudd, Nick Lee
Marketing Strategy and Competitive Positioning

Marketing Strategy and Competitive Positioning, 8th editionoffers a deep understanding of the process for developing and implementing a rigorous marketing strategy. With updated content to reflect current…

lieferbar in mind. 4 Wochen

Buch

EUR 97,88*

Markku Vierula
Find Your Market-Oriented Competitive Advantage

Competitive advantage is the core of a winning strategy. Still, only a few companies have a competitive advantage. This book helps a business create a competitive advantage. It replaces product- and produ…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 44,80*

Strategic Management in the Wine Tourism Industry

Wine tourism has become increasingly popular and important in recent years, with a vast scientific research highlighting the expansion of the industry and the various benefits associated with it. As the g…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 182,07*

George P. Nassos, Nikos Avlonas
Practical Sustainability Strategies

"Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs. It is a combination of economic, environmental, …

lieferbar ab 23.4.2025.

Buch

EUR 152,54*

Elisa Affili, Serena Dipierro, Luca Rossi, Enrico Valdinoci
A New Lotka-Volterra Model of Competition With Strategic Aggression

This monograph introduces a new mathematical model in population dynamics that describes two species sharing the same environmental resources in a situation of open hostility. Its main feature is the expa…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 60,23*

Piotr ¿Asak, René W. H. van der Linden
Sino-EU Economic Relations

This Palgrave Pivot book analyses the current state of economic and financial relations between China and the European Union. It illustrates the 'de-risking' strategy that informs much of financial policy…

sofort lieferbar

Buch

EUR 45,50*

Roberto S. Vassolo, Benjamin Laker, Natalia Weisz
Advanced Strategic Management

Advanced Strategic Management offers a distinctive evolutionary perspective, unveiling consistent processes that shape competitive dynamics. It goes beyond traditional boundaries, exploring evolutionary t…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 73,96*

Great Power Competition and Middle Power Strategies

The Political Economy of the Asia Pacific

This edited volume addresses geo-economic strategic competition in the Indo-Pacific, exploring both the theoretical and thematic contours of this concept and issue-specific dynamics in the areas of financ…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 30,66*

Anthony Iannarino, Jeb Blount
The AI Edge

PRAISE FOR THE AI EDGE "What I love most about this book is that, Jeb and Anthony not only demystify artificial intelligence but guide you, step-by-step, through practical, easy-to-understand tactics for …

lieferbar in mind. 4 Wochen

Buch

EUR 29,92*

Rupert Morrison, Jon Andrew
Strategic Value Creation

Design and execute a competitive strategy for your organization that ensures that value creation is focused on the customer segments most integral to business success.

lieferbar innerhalb 2-3 Wochen

Buch

EUR 225,43*

Rupert Morrison, Jon Andrew
Strategic Value Creation

Design and execute a competitive strategy for your organization that ensures that value creation is focused on the customer segments most integral to business success.

sofort lieferbar

Buch

EUR 50,46*

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